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contact: 608-240-1740 • [email protected]

WMEP Market Diversification

Successfully diversifying your company into a new market or markets is no slam dunk.

There are often many potential markets to enter. Making a good decision requires knowing the market and having data on size, growth rates and potential customers. Successful entry means defining your company’s competitive advantage and translating that into a compelling reason to buy from you. Lastly, companies that successfully diversify into new markets have a well thought-out plan and execute against that plan.

Our basic approach includes development of research objectives and questions. The market assessment that follows includes a scan of available research on three potential new market segments to estimate size, market growth rates and define potential customers.

Our enhanced approach adds up-front strategic work in defining the value proposition, core competencies and competitive advantage. Potential market segments are systematically evaluated to select the top three. Primary research completed on one segment results in a formalized market diversification action plan.

Market Diversification Benefits Include:

  • The data driven approach focuses your company on the best potential market segments.
  • A well-defined Value Proposition based on core competencies and a competitive edge brings clarity to your entire organization and sets you apart in the marketplace.
  • Working with the WMEP moves you from thinking about market diversification to making it happen.
  • Diversifying your company reduces both market and customer concentration risks and can lead to a more stable cash and profit stream.

Download a printable information sheet on Market Diversification.

 


Get to know Eric Decker, Business Development Leader

“The organization’s mission to help improve and strengthen Wisconsin’s manufacturers aligns very closely with my own. I’ve known the WMEP and its staff through my various roles over the years and have always had a lot of respect for the organization.”

414.429.2252 | [email protected]

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Upcoming Events

Jun
23
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all-day Taking Your Supervisor Skills to... @ Northeast Wisconsin Technical College - NWTC Startup Hub
Taking Your Supervisor Skills to... @ Northeast Wisconsin Technical College - NWTC Startup Hub
Jun 23 – Jul 14 all-day
Taking Your Supervisor Skills to the Next Level - Green Bay - Registration is closed for this event @ Northeast Wisconsin Technical College - NWTC Startup Hub
Taking Your Supervisor Skills to the Next Level – Green Bay Once per week, every Thursday beginning June 23, 2022 Dates are: June 23, June 30, July 7 and July 14, 2022 Special Offer! Second attendee from the same company[...]
Jun
30
Thu
all-day Taking Your Supervisor Skills to... @ Northeast Wisconsin Technical College - NWTC Startup Hub
Taking Your Supervisor Skills to... @ Northeast Wisconsin Technical College - NWTC Startup Hub
Jun 30 – Jul 21 all-day
Taking Your Supervisor Skills to the Next Level - Green Bay - Registration is closed for this event @ Northeast Wisconsin Technical College - NWTC Startup Hub
Taking Your Supervisor Skills to the Next Level – Green Bay Once per week, every Thursday beginning June 23, 2022 Dates are: June 23, June 30, July 7 and July 14, 2022 Special Offer! Second attendee from the same company[...]
Jul
7
Thu
all-day Taking Your Supervisor Skills to... @ Northeast Wisconsin Technical College - NWTC Startup Hub
Taking Your Supervisor Skills to... @ Northeast Wisconsin Technical College - NWTC Startup Hub
Jul 7 – Jul 28 all-day
Taking Your Supervisor Skills to the Next Level - Green Bay - Registration is closed for this event @ Northeast Wisconsin Technical College - NWTC Startup Hub
Taking Your Supervisor Skills to the Next Level – Green Bay Once per week, every Thursday beginning June 23, 2022 Dates are: June 23, June 30, July 7 and July 14, 2022 Special Offer! Second attendee from the same company[...]