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contact: 608-240-1740 • [email protected]

WMEP Market Diversification

Successfully diversifying your company into a new market or markets is no slam dunk.

There are often many potential markets to enter. Making a good decision requires knowing the market and having data on size, growth rates and potential customers. Successful entry means defining your company’s competitive advantage and translating that into a compelling reason to buy from you. Lastly, companies that successfully diversify into new markets have a well thought-out plan and execute against that plan.

Our basic approach includes development of research objectives and questions. The market assessment that follows includes a scan of available research on three potential new market segments to estimate size, market growth rates and define potential customers.

Our enhanced approach adds up-front strategic work in defining the value proposition, core competencies and competitive advantage. Potential market segments are systematically evaluated to select the top three. Primary research completed on one segment results in a formalized market diversification action plan.

Market Diversification Benefits Include:

  • The data driven approach focuses your company on the best potential market segments.
  • A well-defined Value Proposition based on core competencies and a competitive edge brings clarity to your entire organization and sets you apart in the marketplace.
  • Working with the WMEP moves you from thinking about market diversification to making it happen.
  • Diversifying your company reduces both market and customer concentration risks and can lead to a more stable cash and profit stream.

Download a printable information sheet on Market Diversification.


Get to know Jim Sullivan, Director of Business Development

“The mission and the talent at the WMEP are at the core and helping Wisconsin manufacturers become the best in the world is something I know we can do.”







608.354.1346 [email protected]

Manufacturing Matters

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Upcoming Events

Upcoming Events

8:00 am Reducing the Risk of Covid-19 to... @ Online Webinar
Reducing the Risk of Covid-19 to... @ Online Webinar
May 27 @ 8:00 am – 9:00 am
Reducing the Risk of Covid-19 to Operations and Employee Safety - Free Webinar - May 27 @ Online Webinar
Reducing the Risk of Covid-19 to Operations and Employee Safety – May 27th Are you up to speed on the best practices to both protect employee health and safety around Covid19 and minimizing the potential impact of disruption to your[...]
8:00 am Update: COVID-19/Economic Crisis... @ Online Webinar
Update: COVID-19/Economic Crisis... @ Online Webinar
Jun 2 @ 8:00 am – 9:00 am
Update: COVID-19/Economic Crisis Wisconsin Manufacturer Pulse Survey Webinar This webinar shares the findings from the April, 2020 COVID-19/Economic Crisis Wisconsin Manufacturers Pulse Survey. The purpose of this survey is to assess how manufacturers are being impacted by the COVID-19/Economic Crisis,[...]
all-day ExporTech – Summer/Fall 2020 beg... @ Embassy Suites Brookfield
ExporTech – Summer/Fall 2020 beg... @ Embassy Suites Brookfield
Jul 21 all-day
Grab your share of profitable exporting!  Each ExporTech session consists of three intense events scheduled approximately one month apart. Coaching and assistance is provided between events. Tuesday,  July 21, 2020 Thursday, August 27, 2020 Tuesday, October 6, 2020 ExporTech™– Proven[...]