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contact: 608-240-1740 • [email protected]

WMEP Market Diversification

Successfully diversifying your company into a new market or markets is no slam dunk.

There are often many potential markets to enter. Making a good decision requires knowing the market and having data on size, growth rates and potential customers. Successful entry means defining your company’s competitive advantage and translating that into a compelling reason to buy from you. Lastly, companies that successfully diversify into new markets have a well thought-out plan and execute against that plan.

Our basic approach includes development of research objectives and questions. The market assessment that follows includes a scan of available research on three potential new market segments to estimate size, market growth rates and define potential customers.

Our enhanced approach adds up-front strategic work in defining the value proposition, core competencies and competitive advantage. Potential market segments are systematically evaluated to select the top three. Primary research completed on one segment results in a formalized market diversification action plan.

Market Diversification Benefits Include:

  • The data driven approach focuses your company on the best potential market segments.
  • A well-defined Value Proposition based on core competencies and a competitive edge brings clarity to your entire organization and sets you apart in the marketplace.
  • Working with the WMEP moves you from thinking about market diversification to making it happen.
  • Diversifying your company reduces both market and customer concentration risks and can lead to a more stable cash and profit stream.

Download a printable information sheet on Market Diversification.


Get to know Jim Sullivan, Director of Business Development

“The mission and the talent at the WMEP are at the core and helping Wisconsin manufacturers become the best in the world is something I know we can do.”







608.354.1346 [email protected]

Manufacturing Matters

Manufacturing Matters!

Upcoming Events

Upcoming Events

10:00 am Water Summit Leaders 2019 @ Harley-Davidson Musuem
Water Summit Leaders 2019 @ Harley-Davidson Musuem
Jun 26 @ 10:00 am – Jun 27 @ 2:30 pm
Water Summit Leaders 2019 @ Harley-Davidson Musuem
How do you think about water? How does it affect you and your business? This year we dive into “Rethinking Water” where we look at how we can finance, reinvent, reuse, reduce and reimagine water. We are gearing up for[...]
all-day ExporTech – Spring 2019 @ Embassy Suites Brookfield
ExporTech – Spring 2019 @ Embassy Suites Brookfield
Jun 27 all-day
Grab your share of profitable exporting! Submit your Scholarship Application by March 1, 2019 Each ExporTech session consists of three intense events scheduled approximately one month apart. Coaching and assistance is provided between events. Tuesday, April 30th, 2019 Thursday, May[...]
all-day 21st Century Pathways @ Retzer Nature Center
21st Century Pathways @ Retzer Nature Center
Aug 8 – Nov 6 all-day
21st Century Pathways @ Retzer Nature Center
Integrating Sustainability into Decision Making                 Regardless of where your company is today, Pathways will elevate your business. Design your company roadmap for talent, sustainability and profit in the 21st century. Primary Program[...]