Generic filters
Exact matches only


contact: 608-240-1740 • [email protected]

WMEP Market Diversification

Successfully diversifying your company into a new market or markets is no slam dunk.

There are often many potential markets to enter. Making a good decision requires knowing the market and having data on size, growth rates and potential customers. Successful entry means defining your company’s competitive advantage and translating that into a compelling reason to buy from you. Lastly, companies that successfully diversify into new markets have a well thought-out plan and execute against that plan.

Our basic approach includes development of research objectives and questions. The market assessment that follows includes a scan of available research on three potential new market segments to estimate size, market growth rates and define potential customers.

Our enhanced approach adds up-front strategic work in defining the value proposition, core competencies and competitive advantage. Potential market segments are systematically evaluated to select the top three. Primary research completed on one segment results in a formalized market diversification action plan.

Market Diversification Benefits Include:

  • The data driven approach focuses your company on the best potential market segments.
  • A well-defined Value Proposition based on core competencies and a competitive edge brings clarity to your entire organization and sets you apart in the marketplace.
  • Working with the WMEP moves you from thinking about market diversification to making it happen.
  • Diversifying your company reduces both market and customer concentration risks and can lead to a more stable cash and profit stream.

Download a printable information sheet on Market Diversification.


Get to know Eric Decker, Business Development Leader

“The organization’s mission to help improve and strengthen Wisconsin’s manufacturers aligns very closely with my own. I’ve known the WMEP and its staff through my various roles over the years and have always had a lot of respect for the organization.”

414.429.2252 | [email protected]

Manufacturing Matters

Manufacturing Matters!

Upcoming Events

Upcoming Events

12:00 pm The Journey to Zero Waste @ Free Online Webinar
The Journey to Zero Waste @ Free Online Webinar
Oct 21 @ 12:00 pm – 1:00 pm
The Journey to Zero Waste A conversation about how the principles of zero waste and strategies to reduce your waste streams. In this session, we will discuss the role of the zero waste hierarchy and other waste reduction strategies in[...]
8:00 am Energy Efficient Summit @ Monona Terrace
Energy Efficient Summit @ Monona Terrace
Oct 26 @ 8:00 am – 12:00 pm
Energy Efficient Summit Explore new advances in energy efficiency for your business and your customers. Join us in person for an inspiring morning of breakouts specifically designed for businesses and trade allies. Attendees will gain insights into new and emerging[...]
3:00 pm The 2021 Wisconsin Manufacturing... @ The Ingleside Hotel
The 2021 Wisconsin Manufacturing... @ The Ingleside Hotel
Oct 26 @ 3:00 pm – 5:00 pm
The 2021 Wisconsin Manufacturing Report - Pewaukee @ The Ingleside Hotel
  The 2021 Wisconsin Manufacturing Report™ is a new, comprehensive, annual report that gauges Wisconsin manufacturing executives’ perceptions of the state of their business, their outlook on manufacturing, and identifies and explores key issues impacting their business and employees. Manufacturers,[...]