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contact: 608-240-1740 • [email protected]

WMEP Market Diversification

Successfully diversifying your company into a new market or markets is no slam dunk.

There are often many potential markets to enter. Making a good decision requires knowing the market and having data on size, growth rates and potential customers. Successful entry means defining your company’s competitive advantage and translating that into a compelling reason to buy from you. Lastly, companies that successfully diversify into new markets have a well thought-out plan and execute against that plan.

Our basic approach includes development of research objectives and questions. The market assessment that follows includes a scan of available research on three potential new market segments to estimate size, market growth rates and define potential customers.

Our enhanced approach adds up-front strategic work in defining the value proposition, core competencies and competitive advantage. Potential market segments are systematically evaluated to select the top three. Primary research completed on one segment results in a formalized market diversification action plan.

Market Diversification Benefits Include:

  • The data driven approach focuses your company on the best potential market segments.
  • A well-defined Value Proposition based on core competencies and a competitive edge brings clarity to your entire organization and sets you apart in the marketplace.
  • Working with the WMEP moves you from thinking about market diversification to making it happen.
  • Diversifying your company reduces both market and customer concentration risks and can lead to a more stable cash and profit stream.

Download a printable information sheet on Market Diversification.

 


Get to know Jim Sullivan, Director of Business Development

“The mission and the talent at the WMEP are at the core and helping Wisconsin manufacturers become the best in the world is something I know we can do.”

 

 

 

 

 

 

608.354.1346 [email protected]

Manufacturing Matters

Manufacturing Matters!

Upcoming Events

Upcoming Events

Jan
27
Mon
7:30 am How to Find Hidden Money in Your... @ Embassy Suites
How to Find Hidden Money in Your... @ Embassy Suites
Jan 27 @ 7:30 am – 8:30 am
How to Find Hidden Money in Your Business @ Embassy Suites
How to Find Hidden Money in Your Business – Brookfield Date:  January 27, 2020 Time:  7:30 am – 9:30 am – Morning Beverages will be served. Location:  Embassy Suites – Brookfield This session will focus on how to improve cash[...]
Feb
4
Tue
7:30 am Whether a Slowdown or a Recessio... @ Gordon Bubolz Nature Preserve - Great Blue Heron Room
Whether a Slowdown or a Recessio... @ Gordon Bubolz Nature Preserve - Great Blue Heron Room
Feb 4 @ 7:30 am – 8:30 am
Whether a Slowdown or a Recession: How Manufacturers Can Put the Pedal to the Metal - Appleton @ Gordon Bubolz Nature Preserve - Great Blue Heron Room
Whether a Slowdown or a Recession: How Manufacturers Can Put the Pedal to the Metal Our job isn’t to read the tea leaves or predict if a recession is coming – we leave that to economists. Instead learn four proven[...]
Feb
6
Thu
all-day 21st Century Pathways @ The sessions will rotate between the Retzer Nature Center and the Global Water Council. Please see below for detailed location information.
21st Century Pathways @ The sessions will rotate between the Retzer Nature Center and the Global Water Council. Please see below for detailed location information.
Feb 6 all-day
21st Century Pathways @ The sessions will rotate between the Retzer Nature Center and the Global Water Council. Please see below for detailed location information.
Integrating Sustainability into Decision Making   When: All session date times are from 8:30 am to 4:30 pm daily Thursday, October 10 – Retzer Nature Center Thursday, November 7 – Retzer Nature Center Thursday, January 9 – Global Water Center[...]