Norine Carlson-Weber, president of Alpha Source, Inc., describes the impact working with WMEP has had on her company, particularly in reducing the cost of sales acquisition.
Alpha Source relied on WMEP to help reduce the cost of sales acquisition. As a result of WMEP’s analysis and recommendations, Alpha Source:
- Restructured and reduced the number of telephone sales personnel resulting in a 20% month-to-month increase in sales.
- Used the money saved through restructuring to purchase new equipment and employee training.
- Added a regional sales manager trained by WMEP to build customer relationships, resulting in the acquisition of large new accounts and increasing sales in existing accounts.