“This is the best money we’ve spent in a long time,” said Neil Karolek, president and CEO of TLX Technologies.

“ExporTechTM was a great experience and helped us tap into a wealth of resources we didn’t know existed.”  said Katrina “Kat” Goetz, CFO of TLX Technologies.

TLX Technologies is a Waukesha-based manufacturer of custom electro-mechanical solenoids, actuators and control valves, with about 30 employees.  “I’ve had experience working with international customers when I worked for a large multi-national corporation,” said Karolek, “including the support of a 30-person export staff. However, as an entrepreneur primarily focused on domestic sales, I was facing an entirely different situation.”

“Just as we were starting to look seriously at focusing on exporting to expand our business, I heard about ExporTech, and three of us from TLX signed on. It was invaluable.  Some of the benefits we received from ExporTech include:

  • The Gold Key program. You can access FedEx’s formal alliance with the U.S. Commercial Service, which can pre-screen potential distributors and customers, and even put you in touch with companies in your target country that are proven successful in your market niche. This saved a ton of money and time.  Plus, you know your contacts through this program are legitimate and pre-qualified.
  • Provided extremely useful information about exporting, including: regulatory agency requirements, financial control of payables & receivables along with additional ideas for marketing and supporting an international customer which is critically important in any business but needs special attention when dealing across oceans and cultures.
  • Introduced us to services offered by the WI Department of Commerce and the US Department of Commerce that really help simplify and expedite the process.

I think that any small manufacturer that is doing some exporting or thinking about exporting should go through this program.  It was a great experience and very cost-effective.”

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