IPQ Market Measurement
IPQ Market Measurement (Importance/Performance Quotient) is designed to create a clear roadmap to greater success. By uncovering what’s important to your customers, the right strategy can be developed to let customers and prospects know you deliver on what matters to […]
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Market Research
Customer relationships are the key to the success for any business. Understanding the needs and priorities of customers is critical to the success of marketing and product development. Voice of the Customer (VOC) market research is an approach to better understanding […]
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