Business Development

608.354.1346 | [email protected]

After an extended career in the printing industry, which included owning and operating his own business, Jim Sullivan brings a wealth of front-line experience to his role as a business development leader with the Wisconsin Manufacturing Extension Partnership.

Jim started his career with Webcrafters Inc., Madison, while attending the University of Wisconsin-Madison. After 15 years of being on the manufacturing side of printing, he started his own company, Discover Color Inc., a color separation business in Madison.  He served as CEO at Discover Color for 18 years. During that time, the business morphed into a large format printing business and rebranded under the name Brandboxx Display Graphics.

In 2008, Jim sold the business to Park Printing Solutions in Verona.

Jim then served as president of The Printery in New Berlin, a unit of Consolidated Graphics. RR Donnelley acquired Consolidated Graphic’s in 2014.

“After five years of hard work at Consolidated Graphics, I felt my work was done and I decided I wanted to use my experience to help others.  WMEP looked to be the perfect fit and opportunity for me to do so,” Jim said.

Jim’s is responsible for the seven-county region of southeast Wisconsin.

“The mission and the talent at the WMEP are at the core and helping Wisconsin manufacturers become the best in the world is something I know we can do,” he said. “I have first-hand experience of how an organization like the WMEP can help a company.”

Raised in Madison, Jim currently lives in the town of Waukehsa with his wife, Vicky, a freelance creative director and photographer. They have two adult children, Blair and Danny, and two dogs, Bella, a black lab, and Grizzly, a Goldendoodle.

Away from work, Jim enjoys golfing, cooking, bicycling, fishing, hunting and shooting sports, including trap, skeet and sporting clay. Their son is named after a famous race car driver who won the Indy 500 in 1985. They have 2 dogs, Bella and Grizzly. He’s also an avid reader.

“I love to learn. I read a ton,” he said.

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“Jim Sullivan has been great to work with. He’s continually offering up services or suggestions that he feels might benefit TLP. Without “overselling” or being pushy.” – Jeff Kerlin, President & CEO, Tailored Label Products, Inc.