Helping Wisconsin Manufacturers
Grow Their Business Through Exporting

Start growing your business through exporting with a customized, action-oriented export expansion strategy. ExporTech is a proven path to exporting success. Graduates have achieved sales increases averaging $900,000 within six to nine months after completing the program.

ExporTech™ is a 12 week virtual program with group and customized personal coaching between sessions.
Winter/Spring ExporTech™ is full and in progress!

Contact Roxanne Baumann for Summer/Fall ExporTech™ information starting August 22nd 2022.

  • Group Sessions 1:  Week of August 22nd, 2022 – Monday-Friday 1:00 – 3:30 pm
  • Group Sessions 2:    Week of September 26th, 2022 – Monday-Friday 1:00 – 3:30 pm
  • Group Sessions 3:    Week of November 8th, 2022 – Monday – Friday 1:00 – 3:30 pm

Scholarships are available! The deadline for applications is August 5, 2022.  The cost for ExporTech is $ 7,500 per company pricing for up to 3 executive leaders (CEO/President, CFO/Controller, Exec Sales), with an immediate $ 3,000 scholarship from WEDC; bringing the out-of-pocket down to $4,500.

Complete the Participant and Scholarship Application form found here.

Milwaukee BizTimes Article: Right approach crucial to maximize international sales
Author: Dan Steininger

Congratulations to Patriot Taxiway Industries, ExporTech™ graduate, one of 38 companies nationwide and the only one from Wisconsin to win the President’s “E” Award for export success in 2020 from the U.S. Department of Commerce.
Read the full IOM (Insight On Manufacturing) article here.

Patriot Taxiways Industies Accepts The President's E Star Award

Patriot Taxiways Industies Accepts The President’s E Star Award

Congratulations to Gamber-Johnson, ExporTech™ graduate, on being named Wisconsin Manufacturer of the Year and their recent success!

Gamber-Johnson’s New Building

Read all about it in IndustryWeek!

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WMEP’s Director of Global Engagement, Roxanne Baumann, talks about the importance of exporting for Wisconsin manufacturers.

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Exporting Facts

Did you know that:

  • 95% of consumers are outside the USA.
  • Companies that export outperform their non-exporting competitors.
  • Companies that export have higher EBITDA’s than those that don’t.

Why should I export?

Exporting can help you:

  • Grow your business.
  • Increase the value of your company.
  • Diversify your revenue sources.
  • Bring innovative new products to market.

Since 1996 the WMEP has assisted more than 4,000 SMMs resulting in:

  • More than $4.4 billion in proven, direct economic impact.
  • More than 20,257 jobs created or retained.

In 2019, WMEP services:

  • Helped create or retain 1,240 manufacturing jobs
  • Generated $350 million in impact on behalf of manufacturers
  • Delivered a 15:1 ROI for every dollar of state funds invested

Export Report Summaries

In 2019, Exports from Wisconsin totaled $21.7 Billion.

2019 Wisconsin Exports by Country and by Commodity

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The Five P’s of Global Engagement

  • Develop a PLAN: Regardless of where you are today, ExporTech – WMEP’s customized exporting strategy development tool – will take you to the next level of revenues.
  • Understand the PROCESS: There is a clear process for creating increased revenues.
  • Identify your best in-demand PRODUCT: What has the best chance of export success?
  • PEOPLE: Internal, channel partners – who do you need to involve?
  • Work with knowledgeable PARTNERS: WMEP is a valued member of Wisconsin’s Extended Export Partnership team.


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What is ExporTech?

In the above video, Gamber-Johnson benefits from strategic growth through exporting.

ExporTech helps small to midsize Wisconsin companies tap into new markets with a customized export expansion strategy that has the greatest revenue potential and the least risk. A carefully selected group of up to eight non-competitive companies share three full-day events scheduled approximately one month apart. Participants learn how exports can dramatically drive growth, identify hurdles to expansion, and develop a customized international growth plan.

Through ExporTech, you will:

  • Learn successful exporting strategies
  • Develop an effective exporting plan
  • Get expert feedback and coaching from a panel of experienced exporters

    Exportech graduates

    ExporTech graduates gain practical knowledge and a customized export plan for their companies.

ExporTech includes information on key topics, including:

  • Finance
  • Licensing
  • Logistics
  • Sales and Distribution
  • Pricing
  • Payments
  • Trade Agreements
  • Regulation
  • Documentation
  • Risks

Success in exporting relies on executive support.  ExporTech requires commitment from at least two top senior executives, i.e. owners, CEOs and other executive leadership.


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reactive exporting is risky business

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exporting increases salesHow will ExporTech benefit my business?

  • Increase speed to exporting
  • Learn from the experience of others
  • Avoid common mistakes
  • Increase exporting ROI by using resources efficiently
  • Follow a proven roadmap to exporting


Past participants rave about ExporTech – Read testimonials


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The Wisconsin Economic Development Corporation (WEDC) has partnered with WMEP and the Northwest Wisconsin Manufacturing Outreach Center (NWMOC) to make ExporTech™ available and affordable for manufacturers throughout the state. To apply for ExporTech™ and to potentially be eligible for a scholarship, please fill out and submit this form.  You will also need to complete, sign and return the SBA Self-Representation as Eligible Business Concern form to Roxanne Baumann ([email protected])

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For more information, contact:


Roxanne Baumann
Director of Global Engagement, WMEP
[email protected]

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ExporTech Partners & Resources

UW Stout Manufacturing Outreach Center

US Small Business Administration

Wisconsin Economic Development Corporation

Wisconsin Dept. of Agriculture, Trade, & Consumer Protection

US Dept. of Commerce – US Commercial Service


UW Stout MOC









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Since 2006, 243 ExporTech™ programs have been delivered in 36 states and Puerto Rico with over 1,215 participating companies.