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The goal of a market analysis is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of your organization.
WMEP uses an extensive array of resources to analyze a range of information including market size, competitive intensity and demand trends.
This analysis determines which customer groups the company can best serve and which products /services are the best match for the selected segments. The core objective is to learn how to win and retain the customers you want to serve.
Competitive intelligence is about understanding what is likely to happen and predicting such outcomes with a reliable degree of accuracy – then devising a pre-defined response or strategy to minimize the impact to your organization. At its most fundamental level, intelligence provides an awareness of the current marketplace drivers and competitive forces and is the minimum that must be done to ensure continued survival. Competitive intelligence (CI) is a process involved in gathering information, converting it into understandable information and then using it in business decision making.