National program helps companies develop an export strategy in three months

Madison, Wis. (Sept. 10, 2013) The Wisconsin Manufacturing Extension Partnership will kick off its ExporTech program for agriculture-related businesses on Oct. 22 at the Holiday Inn in Manitowoc.

Additional sessions will be held Nov. 21 and Dec. 12 at Lakeshore Technical College in Cleveland,  near Manitowoc.

The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) is partnering with the WMEP for the sessions.

“A strategic roadmap, whether that is a business plan or an export plan, is essential to the growth of a business. The ExporTech program is the perfect opportunity for agricultural and food businesses to understand the nuances behind exporting,” said Jen Pino-Gallagher, bureau director for the Division of Agricultural Development for the DATCP.

“This intensive three-day session provides company leaders with the know-how and the resources to develop a detailed export strategy to enter or expand into new markets.”

ExporTech consists of three intense events scheduled one month apart. Coaching and assistance is provided between events. With nearly 95 percent of consumers located outside of the United States, small-to-midsize manufacturers can profit by selling their goods and services in foreign markets.

The sessions are designed for companies that produce dairy products and value-added products from dairy; by-products from dairy; beef; soybeans and soy products; sausage and meat products; corn; grain; wheat; barley; cranberries; ginseng;  green beans; snap peas; livestock genetics; and forestry/wood products.

A carefully selected group of as many as eight non-competitive companies join together for the sessions. Participants will learn how exports can dramatically drive growth, identify hurdles to expansion, and develop a customized international growth plan.

The WMEP and DATCP will add specific content and coaching to the proven ExporTech program to address questions and concerns food and agricultural manufacturers may have about effective exporting, including what export documentation and certifications are needed.

Companies have achieved sales increases averaging $900,000 within six to nine months after completing the program. ExporTech requires commitment from at least two top senior executives. The cost for the program is $5,000 per company. Scholarships are available.

About DATCP:

The mission of DATCP is to serve Wisconsin by assuring food safety, fair business practices, consumer protection, healthy animals and plants, efficient use of agricultural resources, and vitality of Wisconsin agriculture and commerce. DATCP’s Wisconsin International Trade Team provides a broad array of services to help the state’s companies succeed in their exporting efforts including educational seminars, one-on-one consultations, market research, buyers missions and trade missions. In 2012, Wisconsin exported over $2.9 billion worth of agricultural products, a record value for the state, to 149 countries.  Visit datcp.wisconsin.gov.

About WMEP:

WMEP is a private, nonprofit organization committed to the growth and success of Wisconsin manufacturers. WMEP receives financial support from the Wisconsin Economic Development Corporation and the NIST Hollings Manufacturing Extension Partnership. WMEP also partners with many public and private organizations to serve Wisconsin manufacturers. Since 1996, WMEP has helped more than 1,300 Wisconsin manufacturers make nearly $400 million in improvements in technology, productivity and profits; helping to generate $2 billion in economic impact and creating or saving over 14,000 manufacturing jobs. Visit www.wmep.org.

Contact:
Roxanne Baumann at the Wisconsin Manufacturing Extension Partnership at (262) 442-8279; or
Jen Pino-Gallagher at the Wisconsin Department of Agriculture, Trade and Consumer Protection at (608) 224-5125.