IPQ Market Measurement (Importance/Performance Quotient) is designed to create a clear roadmap to greater success. By uncovering what’s important to your customers, the right strategy can be developed to let customers and prospects know you deliver on what matters to them.

The innovative IPQ Market Measurement Package starts with market insights–so you know exactly where your company and products are positioned in the competitive manufacturing marketplace, and how best to move forward. We listen to customers to hear what they say is most important and how you perform against those same factors.

Using your data driven IPQ Market Measurement coupled with an analysis of your competitive landscape, a messaging and market strategy is created along with a comprehensive implementation plan that is right for your organization. Most importantly, implementation support is available to ensure your success.

IPQ Market Measurement – benefits include:

  • Strengthening your company’s value proposition by identifying strengths and performance gaps
  • Growing your market share by targeting customers with the right message at the right time
  • Bringing the Voice of the Customer (VOC) into your organization to make smarter more informed resource allocation decisions

Call today for a free, no obligation initial consultation to explore how IPQ Market Measurement can be used to benefit your business.

Download a printable PDF information sheet on IPQ Market Measurement.

Get to know Jim Sullivan, Director of Business Development

“The mission and the talent at the WMEP are at the core and helping Wisconsin manufacturers become the best in the world is something I know we can do.”







608.354.1346 [email protected]

Get to know Marie Mansheim, Senior Consultant

Click here to learn more about Marie Mansheim through her LinkedIn profile.

715.630.4550 | [email protected]