Manufacturing Matters! 2021 Virtual Conference

February 25th, 2021

Thank you for attending and making Manufacturing Matters! 2020 an excellent event!

The manufacturing landscape is exciting and filled with many
opportunities and challenges. Its dynamic nature favors
companies that proactively change with the times.

With that in mind, “Focus & Go” was the theme of our Manufacturing Matters! 20/20
Conference at the Hyatt Regency in Milwaukee, which was held on February 27, 2020.

There were 6 tracks with 3 sessions in each one attendees had to choose from.





“Focusing” helps prioritize your time, talent and resources and increases your likelihood of success. Just as important is acting or “Going” once you have zeroed in on solutions.

Steve Brown, a futurist who is CEO of Possibility and Purpose, helped us understand these emerging possibilities during his keynote address at our Manufacturing Matters! 20/20 conference.

An energetic speaker, author, strategist, and advisor with more than 30 years of high-tech experience. Steve is the former futurist and chief evangelist at tech giant Intel Corporation.

Steve is passionate about helping people imagine and build a better future. Whether talking about the future of work in a post-automation world, doing a deep dive on artificial intelligence, or discussing the future of flying cars, he inspires his audiences to think beyond the current status quo and to reimagine their businesses, and their lives, for the better.

Steve speaks and writes in plain language on how continued advances in computing will intersect business, cultural and human trends to create both new opportunities and new challenges. He has been featured on BBC, CNN, Bloomberg TV, ABC News, Wired, WSJ:Digits, CBS, and many other media outlets.

Steve earned Bachelor of Science and Master of Engineering degrees in Micro-Electronic Systems Engineering from the University of Manchester Institute of Science and Technology. Born in the United Kingdom, Steve became a U.S. citizen in 2008.

We thank you for joining us at our 20/20 Manufacturing Matters! Conference, and we look forward to seeing you next year at Manufacturing Matters! 2021!

Stay Tuned for information on unique Manufacturing Matters! Pre-Conference Workshops

Including a Celebration of Wisconsin Manufacturing Reception – Presented by WMEP Board of Directors

This reception was a must to attend!  The reception was held in the Hyatt Regency’s Atrium from 5:30 to 7:30 pm and was a fantastic opportunity to network, preview sponsor exhibits and enjoy refreshments.

Secrets of Successful Negotiations was Presented by Christine McMahon

Skilled negotiators are deliberate communicators who do not concede under pressure. Instead, they are masterful at turning adversity into agreement. They know that every move that they make conditions the other party how to negotiate with them. For example, if they bow under pressure, they teach the other party to use strong-arm tactics to get what they want. If they speak before thinking, they teach the other party to flood them with information before a critical deadline.

In this session, Christine McMahon will reveal the most important strategies for mastering a wide variety of negotiating situations.

By participating in this program, you will learn how to:

  • Successfully prepare for a negotiation in order to strengthen your position while minimizing risk
  • Create common ground and achieve mutually beneficial outcomes
  • Maximize profit potential by both giving and getting concessions
  • Recognize different negotiating strategies and how to be prepared with the right counter-move
  • Break-through an impasse

About the Speaker:

Christine McMahon

This training workshop is presented by Christine McMahon of Christine McMahon & Associates. Christine McMahon’s passion is to help sales leaders achieve “the remarkable” by driving focus, empowering talent, and building a workplace where people thrive. With a proven track record of building top sales teams with Procter & Gamble, Slim-Fast Foods, and Nabisco, she knows the essential ingredients for creating a culture where sales people focus invest their time to generate the highest profit potential.

At Nabisco, her 117-person sales team achieved the first ever 50.1 market share and delivered record revenue and profitability numbers. Christine works with all sizes and types of companies, has a dedicated business column in the BizTimes Magazine and is a contributing author of the book, Impact Negotiations.

This is a half-day workshop from 8:00am to 12:00pm.  Continental Breakfast is included.  Cost is $150 per person.  You can register for the workshop only by clicking Here or include it as an additional optional session along with your registration to Manufacturing Matters! by clicking Here.


How Your Digital Brand is Impacting Talent Attraction

  • Worried about the wave of retiring baby boomers within your workforce?
  • Not sure how to attract the next generation of workers to manufacturing?
  • Need to update your digital recruiting strategies?
  • Trying to achieve your company’s growth goals through talent attraction?


Manufacturers across the nation are facing an industry-wide workforce shortage. Between the aging workforce and fewer graduates seeking trade careers, the gap is growing rapidly.

To stay relevant, manufacturers need to create an appealing culture for the next generation. The modern workforce demands more than benefits like health insurance and 401k options; they seek purpose in their work. This generation is more productive when they feel their contribution to growth is connected to the vision of the company (Harvard Business Review, 2015).

Manufacturing needs to tell a better story. The manufacturing industry has not been marketed as an attractive career development path for the next generation of workers. Strategy House and WMEP helps manufacturers capture their brand story and promote company culture. We help you share your story with target candidates and ensure your top talent are connected with your vision for growth.

Technology has changed the way people search for jobs. A candidate’s first step in opportunity research is to Google your company and review your website.

Katie Felten

By the time they get to the interview process, they’ve already formed an opinion of your brand from your website, blog posts, or social media page (or lack thereof). Your online content must be relevant to the caliber of candidate you want to attract.
Our talent attraction content strategy helps established manufacturing companies update their digital presence to attract their ideal candidates.

Clearly communicate company goals to attract qualified talent

Manufacturers today are competing for talent; to stand out you need to modernize your talent attraction approach. Start by acknowledging the shift in priorities and employment process of the next workforce generation. Millennials and iGens seek purpose in their work. Strategy House’s Talent Attraction Project helps employers  update their digital brand and clearly express culture to attract qualified candidates.


Winning the War for Talent

A two-hour workshop. 

It’s tough to find people – we can help you retain and recruit critical employees.
This session will help you create strategies to make your company an employer of choice and boost employee retention.

It remains a fact that the number one challenge American business’s face is the ability to attract, engage, and develop talented employees. This session will outline an innovative and process oriented way to fundamentally change the way that your organization solves this issue. Turning HR from “farmers of talent” to “hunters of talent” using time tested and proven strategies is the focus. The solution is logical, process based and can begin to be implemented tomorrow. It starts with an assessment of whether people are currently unwilling or unable to come to work for you organization.

About the speaker:

Chris Czarnik, Facilitator

Chris Czarnik, CEO of Career ReSearch Group is the featured speaker for this dynamic seminar.  Chris is a national career search and talent acquisition expert with 16 years of HR, training and motivational speaking experience. He created and refined the innovative approach to job search, known as “The Human Search Engine®” by working with thousands of job-seekers.

Chris is a leading adjunct career search instructor for the 5th largest research university in the nation, as well as many colleges and universities across the country. Chris’ process was introduced to the 113th Congress as a national job search model. In Sept of 2016 the US Congress adopted this process as their outplacement tool for outgoing members and their staff. Also in 2016 Chris was named a Subject Matter Expert on career related topics for Pearson Publishing, the largest publisher in the country.

Chris delivers dynamic presentations about career search, talent development and leadership training to thousands of people every year. His third book, “Winning the War for Talent: How to Recruit, Retain and Develop Great Employees” was released in July of 2018 and serves as a model to more than 2,500 organizations across the country.



Logistics Strategies to Gain a Competitive Advantage

A three-hour workshop. 


Featured Speaker: Roger Hershman, Senior Project Manager, Project Consulting Group

  1. Build a competitive advantage by employing logistics strategies to reduce costs and improve service. Optimizing capacity, time, and distance is possible via strategies to leverage the logistics industry, and to engage operational alternatives.
  2. Additional Casual discussion focused on 3PL benefits and limitations, and capacity shortage ramifications.


Those attending will review strategies that can be employed to prosper and win in the current (and foreseeable) capacity constrained transportation marketplace. Determine which alternatives best apply to your operation!

Who should attend:

  1. C-level and senior level personnel with full responsibility for managing logistics operations
  2. Managers with P&L responsibility who can improve margins by leveraging logistics operations
  3. Logisticians who are seeking options that can enhance financial performance



Find Value for Your Company with Sustainability – 1:1 Free Consulting

Jessy Servi Ortiz, WSBC Managing Director

This offering was a no fee consulting opportunity with Jessy Servi Ortiz, Managing Director, Wisconsin Sustainable Business Council and Mark McDermid, WMEP Senior Sustainability Consultant.  

Jessy and Mark have worked with over 200 companies pursuing increased profitability through sustainability.  Learn more and explore how sustainability can help attract and retain talent, mitigate risk, protect your brand, reduce cost and increase revenue.  

Mark (Mac) McDermid

To schedule your one-on-one complimentary session,  please contact Jessy at 414-861-1177 or via email to [email protected]





Sponsorship Opportunities: 

2020 Sponsorship Opportunities were sold out, contact us for your chance to support Manufacturing Matters! 2021!

Here is what our sponsors have to say:

“Great prospects for us and great conversations with attendees”

“We will be back next year, in 2019, in 2020! As long as you keep doing this, we will be there.”

“The Attendee list is very strong”

“This is a GREAT event, with rich content”

“The traffic was strong at our booth”

“The quality of the people exceeded my expectations”

Interested in becoming a Sponsor? MM!2021 sponsorship packet will be available soon.  For questions or to discuss the available opportunities, please email Tammy Schwarzbauer or call 920-915-2582.