February 26, 2020 @ 10:00 am – 12:00 pm
Hyatt Regency - Downtown Milwaukee
333 West Kilbourn Avenue
Tammy Schwarzbauer

How Your Digital Brand is Impacting Talent Attraction – Milwaukee

Pre-Conference Offering to Manufacturing Matters! 2020


  • Worried about the wave of retiring baby boomers within your workforce?
  • Not sure how to attract the next generation of workers to manufacturing?
  • Need to update your digital recruiting strategies?
  • Trying to achieve your company’s growth goals through talent attraction?


Manufacturers across the nation are facing an industry-wide workforce shortage. Between the aging workforce and fewer graduates seeking trade careers, the gap is growing rapidly.

To stay relevant, manufacturers need to create an appealing culture for the next generation. The modern workforce demands more than benefits like health insurance and 401k options; they seek
purpose in their work. This generation is more productive when they feel their contribution to growth is connected to the vision of the company (Harvard Business Review, 2015).

Manufacturing needs to tell a better story. The manufacturing industry has not been marketed as an attractive career development path for the next generation of workers. Strategy House and WMEP helps manufacturers capture their brand story and promote company culture. We help you share your story with target candidates and ensure your top talent are connected with
your vision for growth.

Featured Speaker – Katie Felten

Technology has changed the way people search for jobs. A candidate’s first step in
opportunity research is to Google your company and review your website. By the
time they get to the interview process, they’ve already formed an opinion of your
brand from your website, blog posts, or social media page (or lack thereof). Your
online content must be relevant to the caliber of candidate you want to attract.
Our talent attraction content strategy helps established manufacturing companies
update their digital presence to attract their ideal candidates.  Katie Felten, CEO & Marketing Strategist


Clearly communicate company goals to attract qualified talent

Manufacturers today are competing for talent; to stand out you need to modernize your talent attraction approach. Start by acknowledging the shift in priorities and employment process of the next workforce generation. Millennials and iGens seek purpose in their work. Strategy House’s Talent Attraction Project helps employers  update their digital brand and clearly express culture to attract qualified candidates.


In Northeast Wisconsin Contact:

Mark Hatzenbeller


[email protected]






In Milwaukee Contact:

Eric Decker


[email protected]