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Category Archives: Strategic Planning

5 Reasons to Pursue a Purpose-Driven Strategy

As Simon Sinek recently acknowledged, “People don’t buy what you do; they buy WHY you do it.” That understanding and the competitive leverage it can bring is the foundation of a purpose-driven strategy. To be sure, having a purpose can […]

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Preventative Measures: 4 Internal Factors Threatening Your Strategy

By Marie Mansheim, Senior Consultant—Growth & Strategy Practice Leader | 11/08/2022 | There’s good reason we’re encouraged to have a checkup with our doctors every year. Potentially unhealthy conditions can go undetected and an annual physical is a helpful way […]

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6 Key Signs it’s Time to Change Your Strategy

By Marie Mansheim, Senior Consultant—Growth & Strategy Practice Leader | 10/01/2021 Maybe yours is a hyper-dynamic market or perhaps there’s an aggressive challenger that’s chipped away your competitive advantage. Then again, what if there’s a significant technology change poised to […]

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Heiden Inc. uses a Profit Risk Assessment (PRA™) to find an array of solutions.

COMPANY PROFILE: Heiden Inc. is a privately held custom manufacturer founded by F. “Chet” Heiden in 1958. The company is currently owned by Matt Jacobson, who joined Heiden in 1998 and bought the business from his father in 2007. Heiden has […]

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When Good Strategies Go Bad: The 7 Deadly Execution Mistakes

By Marie Mansheim, Senior Consultant—Growth & Strategy Practice Leader | 06/11/21 | Much work goes into developing sound business strategies. Yet when it comes to executing those brilliant initiatives, plenty of organizations fall short. If execution is the secret behind […]

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IPQ Market Measurement

IPQ Market Measurement (Importance/Performance Quotient) is designed to create a clear roadmap to greater success. By uncovering what’s important to your customers, the right strategy can be developed to let customers and prospects know you deliver on what matters to […]

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4 Best Practices for Better Strategic Planning

By Marie Mansheim, Senior Consultant—Growth & Strategy Practice Leader | 05/25/21 | Strategic Planning. Rarely were there two words viewed with more reluctance, dread, and disappointment. The process of strategic planning is often considered too time consuming for manufacturers, especially […]

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8 Surprising Ways a B2B Ecommerce Site Can Improve a Manufacturer’s Performance

Guest blog provided by Earthling Interactive. | Apr 17, 2021 | Ecommerce Let’s look at eight surprising ways that a B2B ecommerce site can create efficiencies that not only streamline your sales process but also transform your customers’ buying experience. But before […]

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A Custom Combination of Strategies Meets Skana Aluminum’s Unique Needs

COMPANY PROFILE: Founded in 2010, Skana Aluminum Co. produces rolled aluminum at its plant in Manitowoc for a variety of uses and markets. The privately held company has 200 employees. Skana’s rolling mill once housed the Aluminum Manufacturing Co., whose […]

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Future-proof your manufacturing while supply chains are in flux

   By Mike O’Donnell  – Center for Industrial Research and Service    Sep 4, 2020 – Original article at the  Manufacturers are entrepreneurs at heart. Intense global competition requires them to iterate until their business is a finely tuned machine, then […]

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