LiteCure designs and manufactures medical devices for medical and veterinary healthcare professionals. LiteCure’s technology has been driven by sound scientific understanding – combining physics, laser science, and engineering to provide advanced laser technology and innovative solutions to the healthcare industry. This sound basis in science has enabled LiteCure to develop patented technology that provides healthcare professionals with the most advanced therapeutic technology. Located in Newark, Delaware, LiteCure has around 22 employees.
LiteCure was looking to make stronger sales growth in international markets. The company participated in an Export Roadshow facilitated by various export resources throughout Delaware as part of a state-sponsored trade mission. Resource partners on the roadshow recommended LiteCure attend an ExporTech program to make sure they were applying the right resources to the right market.
Learning from experts showed us what we did not know. We had been fairly successful in export sales prior to taking the class. Getting practical advice on contract structure, financing options, and marketing strategies helped us get more effective and professional. Would recommend this course to any company looking to accelerate sales overseas. —Andy Wood, Vice President International Sales
LiteCure chose to enroll in the ExporTech program delivered by the Delaware Manufacturing Extension Partnership (DEMEP), part of the MEP National NetworkTM. ExporTech is a national program created at the U.S. Department of Commerce to help companies strategically plan for developing business in international markets.
DEMEP partners with numerous export resources to co-host ExportTech events, including the U.S. Export Assistance Center-Philadelphia, Global Delaware, World Trade Center-Delaware, and the Small Business Administration, along with sponsors FedEx and Fulton Bank. These strategic planning sessions help companies find the right markets and develop roadmaps for entering those markets with optimized results.
After participating in ExporTech, LiteCure developed a new strategy for significant market penetration in Germany, and implemented improvements that increased the company’s sales growth in Denmark and Korea.
- $130,000 in sales growth in Denmark
- $275,000 in sales growth in Korea
- New strategy for market penetration in Germany
Could your Wisconsin company benefit from assistance with exporting? Connect with the Wisconsin Manufacturing Extension Partnership (WMEP) for more information.
The Delaware Manufacturing Extension Partnership (DEMEP) is the official representative of the MEP National Network in Delaware. The MEP National Network is a unique public-private partnership that helps small and medium-sized manufacturers generate business results and thrive in today’s technology-driven economy. The MEP National Network comprises the National Institute of Standards and Technology’s Manufacturing Extension Partnership (NIST MEP), the 51 MEP Centers located in all 50 states and Puerto Rico.