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Interested in searching on case studies that focus on Certification and Compliance, Cost and Efficiency, Growth or Winning Culture? Simply click on the Business Outcomes box above to filter case studies.

The ACA – what manufacturers need to know

By Mike Gotzler and Jane Clark of QTI As we informed WMEP guests at our first Lunch & Learns in September, many of the details of the Affordable Care Act were not provided when the Act was passed in 2010. […]

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Rapid Innovation changes focus of business planning

By Marie Mansheim, WMEP Growth Specialist Traditional business growth planning often stresses the importance of listening to the wants and needs of manufacturers’ customers. But should it? Are there more important aspects that need to be considered? Rapid Innovation, a […]

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Living in the shadow of the Food Safety Modernization Act

The importance of having a robust food safety management system in the shadow of the Food Safety Modernization Act, and how small firms can weather the storm by Chris Pennings, WMEP associate manufacturing specialist In January of 2011, President Obama […]

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Madison to host North America’s largest advanced manufacturing research conference

by Rich Rovito, WMEP Industry Reporter The University of Wisconsin-Madison is set to host the largest advanced manufacturing research conference in North America, combining the ASME International Science and Engineering Conference and the North American Manufacturing Research Institution/Society of Manufacturing […]

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Back to the Basics – Better than Ever!

By Jerry Thiltgen, Senior Manufacturing Specialist, WMEP What’s old is new when it comes to fortifying the basic concepts of lean manufacturing. Training Within Industry (TWI), which was developed to support industrial firms for the United States war effort during World […]

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Three Wisconsin manufacturers receive Governor’s Export Achievement Award

By Rich Rovito, WMEP Industry Reporter Three Wisconsin companies have been recognized with the Governor’s Export Achievement Award to highlight their growth in global business development. Prolitec of Milwaukee, Johnsonville Sausage of Sheboygan Falls and Sussex-based Power Test Inc. received […]

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Governor’s Association: US policy agenda for manufacturing is changing

New policy direction for U.S. manufacturers by Rich Rovito WMEP Industry Reporter The policy agenda for U.S. manufacturing is changing, with the debate shifting from how to rescue and retain existing footholds in the industrial sector to how manufacturers in […]

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Finding success in markets outside the United States

by Rich Rovito, WMEP Industry Reporter Exporting can provide a means of boosting sales and profits for small and mid-size manufacturers in Wisconsin looking to take advantage of explosive growth in other parts of the world. But competing successfully in […]

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The world is changing, and that means opportunity for Wisconsin manufacturers!

By Roxanne Baumann, WMEP Director of Global Engagement For years, Wisconsin manufacturers could serve local, regional or U.S. markets and earn a solid profit.  We could count on Midwest stability and doing business on a handshake with people we knew, […]

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Sustainability is here for the long haul

by Randy Bertram, WMEP Director of Sustainability Services The Wisconsin Profitable Sustainability Initiative (PSI) enters its fourth year of service to Wisconsin manufacturers this month. When PSI was launched in 2010 less than 30% of Wisconsin manufacturers identified with sustainability. […]

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Featured Sidebar Content

Congratulations to WMEP ExporTech client

Lucigen Genomics Award Acceptance

Lucigen Genomics wins the 2017Wisconsin Governor’s Export Award

Winner of the 2017 Wisconsin Governor’s Export Award!



A primary role of a top-level manufacturing executive is to protect the value of their enterprise.

Businesses are typically valued with a multiplier of earnings before interest, taxes, depreciation and amortization, commonly known as EBITDA. The multiplier is driven by the industries in which a manufacturing firm operates, its current and past levels of profitability and how well it manages the risks that could affect the future profitability of the business.

But EBITDA and other factors, such as gross profit, are lagging indicators, making it important to look behind the numbers to get a crystal-clear view of the factors that can affect the value of a business.

The Wisconsin Manufacturing Extension Partnership’s proprietary PRA™ (Profit Risk Assessment) defines the factors that drive profitability and valuation for an organization while helping to identify and proactively manage the risks. It also helps a company’s leadership team come to consensus on areas of greatest opportunity and risk while identifying specific actions that can be taken to improve profitability and value.

Best of all, the low-cost, high-value evaluation is quick and easy to complete.

Several external factors can affect an organization’s profitability and value, including how it matches up with its competitors and whether the competitive environment is becoming more intense.

It’s also important to examine the overall health of the market in which the business competes and defining its key players.

Is a business too concentrated? Is there too high of a stake in a single area?

It’s not uncommon for manufacturers to have a single customer account for 30 percent or more of their overall sales. That points to risk, in a big way. Markets can dry up and customers can change directions or shift their loyalties, potentially leaving your business in peril.

Assessing the value of a company’s brand is also crucial, as is determining whether its products are positioned as a commodity.

Looking behind the numbers at internal factors also figures into the equation. Is the leadership team engaged and do employees understand the company’s vision? Productivity and efficiency of manufacturing operations plays a significant role.

We often get so engrossed in the day-to-day aspects of our businesses that we don’t connect all the dots. It sometimes takes an “aha” moment for our vision to become clear.

The WMEP’s PRA™- Profit Risk Assessment tool is highly objective and examines one dimension at a time. We will probe and prod to get the truth about the factors affecting a company’s profitability and value and reach a consensus on a follow-up plan of action.

It’s vitally important to take a look at what drives the crucial numbers for your business.

For more information on how you can benefit from WMEP’s PRA™, contact George Bureau at bureau[email protected] or 920-450-7185.

Feel free to download and share our info-sheets on PRA™ PLUS and PRA™.

Get to know George Bureau, Director of Growth & Certification Services, North Region

“What drew me to the WMEP is its excellent reputation, the opportunity to work with great people and most importantly the vision and commitment to make a real difference in growing Wisconsin manufacturing through a range of consulting services,” – George Bureau