- Next Generation Manufacturing Services
- Customer Successes
- Advanced Talent Management
- Customer Focused Innovation
- Rock Energy Systems Heats Up the Market
- Bock Fires Up Growth
- Dutchland Plastics Corporation: Strategic Planning Promotes Growth & Efficiency
- HMA Fire Apparatus: 3P leads to triple-digit growth
- Lakeside® Manufacturing: Reduces Product Development time by 33%
- Medalcraft Mint: Grows business with Lean and Eureka!
- Extended Enterprise Management
- Global Engagement
- Sustainable Products and Process Development
- ACH Foam Technologies Finds Energy Savings
- AFW Reaps Big Savings
- Ball Corporation Saves with PSI
- Gordon Aluminum Saves Big with PSI
- Klondike packs savings into its operation
- QPI + PSI = Profit
- Quick Cable cuts waste and saves money
- Zoned Heating Pays for KCS
- RPW: Profitable Sustainability Saves $1 M
- Systemic Continuous Improvement
- J & R Machine China-proofs its business
- Sadoff & Rudoy Scraps Waste
- Centerline Machine: Lean = Triple-digit growth
- Dalco Metals: Lean Office Cuts Processing Time 50%
- Design Specialties, Inc.: Lean Reduces Inventory by 80%
- Gusmer Enterprises: Reduces Setup Time by 70%
- JARP Boosts Sales
- Marsh Electronics Surges with EBT
- TLX Technologies: Moving fast to capture market share
- Bachhuber's Strategic Planning Reveals Profit
- Berntsen Reaches Summit with Strategic Planning
- Events & Workshops
- Manufacturing Matters! 2014
- WMEP Events
- A Timely Update on the Affordable Care Act - Madison
- A Timely Update on the Affordable Care Act - Milwaukee
- Developing Your Sustainability Credentials - Ashland
- Developing Your Sustainability Credentials - LaCrosse
- Developing Your Sustainability Credentials - Whitewater
- ExporTech™ - Green Bay Kick-off
- ExporTech™ - Madison Kick-off
- ExporTech™ - Milwaukee Kick-off
- HACCP Certification One-Day Seminar
- MSEC-NAMRC Conference
- Partner Events
- INNOVATION = REVENUE One-day intensive workshop
- Resources
- Research & Reports
- Register for "A conversation with Adam Hartung" - Pewaukee
- Register for Delivering ROI through Social Media - Pewaukee
- The WMEP announces new employees
Marketing Tactics & Implementation
Influence the customer to buy your product or service. WMEP can provide a range of services so that your marketing plan delivers successful outcomes.
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Website Development
WMEP works with partners that have a proven track record of serving manufacturers to deliver interactive websites tailored to your business.
Read article entitled "Five Practical Tips to Improve Your Website Results"
Read article entitled "Three Keys to Being Found on Google"
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Search Engine Optimization
SEO is the process used to rank websites at the top of the search results, for specific keyword search queries. WMEP can help you optimize your web presence.
Public Relations
Public relations can be the primary marketing tactic for some firms and a support tool for others, depending on the marketing strategy. Press releases, coverage of company events and product releases can provide customers with information they may not receive through advertising and other forms of marketing communication.
Brand Management
Once a product or company has an established meaning to the customer, it is critical that this meaning is maintained and reinforced to ensure it is not crowded out by competiton.
Email Marketing
E-mail marketing has become the most reliable way to communicate with customers. With this tool, you know which customers responded to the communication and what prompted their response, essentially pre-qualifying the lead.
Content Development/Writing
It is essential to make sure each customer communication is attention-getting, clear and to the point so that the few seconds they spend reading or hearing your message have an impact.