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- Rock Energy Systems Heats Up the Market
- Bock Fires Up Growth
- Dutchland Plastics Corporation: Strategic Planning Promotes Growth & Efficiency
- HMA Fire Apparatus: 3P leads to triple-digit growth
- Lakeside® Manufacturing: Reduces Product Development time by 33%
- Medalcraft Mint: Grows business with Lean and Eureka!
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- ACH Foam Technologies Finds Energy Savings
- AFW Reaps Big Savings
- Ball Corporation Saves with PSI
- Gordon Aluminum Saves Big with PSI
- Klondike packs savings into its operation
- QPI + PSI = Profit
- Quick Cable cuts waste and saves money
- Zoned Heating Pays for KCS
- RPW: Profitable Sustainability Saves $1 M
- Systemic Continuous Improvement
- J & R Machine China-proofs its business
- Sadoff & Rudoy Scraps Waste
- Centerline Machine: Lean = Triple-digit growth
- Dalco Metals: Lean Office Cuts Processing Time 50%
- Design Specialties, Inc.: Lean Reduces Inventory by 80%
- Gusmer Enterprises: Reduces Setup Time by 70%
- JARP Boosts Sales
- Marsh Electronics Surges with EBT
- TLX Technologies: Moving fast to capture market share
- Bachhuber's Strategic Planning Reveals Profit
- Berntsen Reaches Summit with Strategic Planning
- Events & Workshops
- Manufacturing Matters! 2014
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Market Intelligence and Research
Get the business intelligence you need to build an effective marketing strategy
Market Analysis
The goal of a market analysis is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of your organization.
WMEP uses an extensive array of resources to analyze a range of information including market size, competitive intensity and demand trends.
This analysis determines which customer groups the company can best serve and which products /services are the best match for the selected segments. The core objective is to learn how to win and retain the customers you want to serve.
Voice of the Customer - Marketing Research
"VOC" market research:
- Produces a detailed set of customer wants and needs that are organized and prioritized in terms of relative importance and satisfaction with current alternatives.
- Is the gathering, recording and analyzing of information about the market, prospects, and competitors.
- Discovers what people want, need, or believe. Once the research is completed, it can be used to determine how to market your product.
Customer relationships are the key to the success for any business. Today's competitive marketplace means that customer input is absolutely critical for success. "Voice of customer" refers to the in-depth process of capturing a customer's expectations, preferences and dislikes.
Many organizations gather customer feedback, but a larger number are not satisfied with their ability to “put the voice of the customer to work.”
Read article "Stop Competing" Start Innovating- by Daniel Burris
Competitive Intelligence
Competitive intelligence is about understanding what is likely to happen and predicting such outcomes with a reliable degree of accuracy - then devising a pre-defined response or strategy to minimize the impact to your organization. At its most fundamental level, intelligence provides an awareness of the current marketplace drivers and competitive forces and is the minimum that must be done to ensure continued survival.Competitive intelligence (CI) is a process involved in gathering information, converting it into understandable information and then using it in business decision making.