Business matchmaking is one of the most powerful tools available to American exporters. The Gold Key Matching Service, provided by the International Trade Administration, arranges business meetings with prescreened overseas agents, distributors, sales representatives and business partners. It allows American businesses to tap the vast network of U.S. Foreign Commercial Service Officers on the ground at embassies throughout the world and their robust rolodex of local contacts.

Commerce trade specialists at the Wisconsin U.S. Export Assistance Center (USEAC) work to understand your products and potential customers, providing customized market and industry briefings and connecting U.S. businesses with prospective trade partners that are a good match. USEACs can help with travel, accommodation and interpretation or the opportunity to meet potential partners via videoconferencing. Finally, the service includes assistance in closing deals and shipping products.

In addition to the Gold Key Service, the International Trade Administration offers an International Buyer Program, which introduces exporters to pre-screened buyers at domestic trade shows. The program leverages embassy networks, trade associations, chambers of commerce and other channels to extensively promote its trade show presence. Participants get the opportunity to meet with prospective foreign buyers and distributors and access hundreds of industry-specific international trade leads, as well as global promotion of their businesses through the Export Interest Directory.

Exporters also have the opportunity to participate in trade missions led by senior U.S. government leaders, during which they can conduct in person meetings with prescreened international business people. Trade missions are tailored to specific industries and generally target two to four countries per trip. Logistics and appointments are arranged by the U.S. Commercial Service here in Wisconsin.

We would be happy to introduce you to the head of the Wisconsin office of the U.S. Department of Commerce who can give you advice, and access to all these services.  For more information call Bill Burnett at (414) 287-4118.