TURNING TRADE SHOWS FROM CASH DRAINS TO PROFIT CENTERS
Bob Milam
Trade Show Manager & Consultant, Kerry Ingredients, Inc. 
Jim Andrews,
Principal, Tango Marketing Communications

This workshop taught participants how to turn their trade shows from expensive cash drains into profit centers using simple, easy-to-understand principles and tools. Participants also learned to identify the value drivers that govern all conferences and how to pick the right shows and spaces to achieve their specific goals.